Sex Does Not Always Sell

Eva Mendes
Billboard Porn?
Marky Mark

The purpose of this website is to show you, the Advertising Executives and company members, the problems of the advertisements chosen by Calvin Klein.

To what extent is "sex sells" effective? Calvin Klein takes this phrase to a whole new level by endorsing sex in almost all of his advertisements. Although some may agree with this phrase, I believe Calvin Klein's intentions are questionable.

I think Guy Trebay said it best when he asked "when did skivvies get rated NC-17?" In his article titled just that, he discusses how the displays seen while walking down the "unmentionable" aisle are so raunchy that they practically require some kind of rating system, or parental controls. Trebay states that Calvin Klein first started photographing men in ways that made it acceptable to use sex to sell his products in the 80s.

Obscene writings, drawings, photographs, or the like, esp. those having little or no artistic merit.
Could Calvin Klein's ads be considered pornography? You decide.

A spoof on Calvin Klein's ads

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